Impression of the 2022 Start-up Design Award.

Design communicates ideas.

The Start-up Design Award is the most exciting opportunity to present your product to a select professional audience.

By having your product design recognized, you gain visibility and reputation. In addition, your start-up gets the chance to make valuable contacts with potential investors, representatives from business and academic institutions, and other start-ups as part of the event. Both digital and physical products are eligible to enter.

Start-up Design Award 2023

Start-ups meeting up to network.

Start-up meets network

Get the chance to make your start-up known and, at an early stage of your venture, gain access to important partners from our network of business and research. As part of the award, we also introduce all nominated teams and give you a platform to reach a wider audience.

Start-ups meeting other start-ups in a friendly networking atmosphere.

Start-up meets start-up

Start-ups keep developing with every experience they have. This process can be accelerated when you share your experiences with other start-ups. Become part of a start-up community and benefit from possible synergies.

Aerial view of the University of Bayreuth.

Start-up meets university

In the world of new ventures, "try and error" is common practice. But some questions call for sound science. Through our contact with the University of Bayreuth, you gain access to various academic disciplines and funding opportunities for your start-up.

Taking part in the Start-up Design Award

Want to win the Start-up Design Award? Then apply now with your product! Your start-up must meet the following requirements:

For detailed information on entering, please refer to the underlying Terms & Conditions. Do you meet all the criteria? Then we look forward to your application by 20 May 2023 via the application sheet.

Taking part in the Start-up Design Award is free of charge for all start-ups.

20 May 2023
Application
Application deadline for the Start-up Design Award 2023 closes

You'll find all the information on entering under Application.

Announcement of the nominated teams

Here you'll find out whether you've met all the criteria and been nominated for the award.

25 May 2023
Nomination
June 2023
Evaluation
Assessment by the expert jury

Your products are put through their paces.

Big closing event with the Start-up Design Award ceremony

The final will take place as part of the Bayreuth Innovativ trade fair.

17 June 2023
Award ceremony

Categories

Physical category

Physical

Digital category at the Start-Up Design Award

Digital


Evaluation criteria

A jury of renowned representatives from business and research puts your products through a thorough review.

The winners for the "Digital" and "Physical" categories are then chosen from the best start-up teams. Start-up Design Award winners may then display the winner logo and are honored with a cash prize. The following evaluation criteria are decisive:

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Problem-solving

What individual benefit and utility does the product provide? Does the product/project solve a societal problem? What societal benefit does the product have?

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Degree of innovation

How novel is the product? Is it a genuine innovation that didn't previously exist in this form?

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Aesthetics & ergonomics

How appealing are the choice of materials, texture, finish, packaging, and graphic design? How ergonomic is the product?

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Social & ecological impact

How sustainable is the product? Were recycled materials used? How high is the energy requirement? How durable is the product?

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Functionality & usability

Does form follow function, or function follow form? Is the product intuitive to use? Is the product safe and accessible?

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Emotional impact

Can the product's design create additional emotional value? Can the product, beyond its practical use, evoke satisfaction and joy?


About us

The Start-up Design Award is a competition run by the Institute for Entrepreneurship & Innovation at the University of Bayreuth.

The institute focuses on the central topics of innovative entrepreneurship. It combines its core competencies in the fields of research, teaching, and transfer. Through its work, the IEI passes on its innovation and founding expertise to the region and to industry. At the heart of the work is building founding and innovation skills, carrying out excellent, internationally visible basic and applied research, and sustainably strengthening the innovation and future capability of established companies as well as new business founders.

With the Start-up Design Award, the institute wants to reach out to young, innovative start-ups and give them a platform.

Logo row of the IEI Institute, eXIST, Institute for Entrepreneurship and Innovation, University of Bayreuth